Run by an operator, not an agency

We market technical products
that engineers buy.

In industries that are rising. One senior operator builds and runs the growth system under your team — sector maps, outbound, technical content, CRM — so you get a system, not a dependency.

Engineer-boughtProducts evaluated against a spec
2 weeksAudit turnaround
Own-SKUCompanies that make what they sell
1 operatorOne system, owned end-to-end
Built on the platforms your team already runs
HubSpot
Apollo
Instantly
LinkedIn Ads
Google Ads
GA4
GTM
Power BI
Looker
Search Console
HubSpot
Apollo
Instantly
LinkedIn Ads
Google Ads
GA4
GTM
Power BI
Looker
Search Console
The Gap

Too big for founder-run marketing.
Too small for a growth team.

Mid-market technical product companies live between vendors — too big for founder-run marketing, too small for a $400K in-house growth team, badly served by generalist agencies with no spec-table fluency and by freelancers with no system ownership. One senior operator with the right stack replaces the team — and can prove it.

Your buyers research before they call

Engineers search by application and by standard number. The shortlist forms before sales hears about it. If your pages are not in that search, you are not in the shortlist.

A growth team costs $400K before it ships anything

Head of Marketing, a marketing ops lead, a content writer, a paid specialist. You cannot justify it at your size. The work still has to happen.

Generalist agencies cannot read a spec table

They optimize one channel and hand your marketing manager the translation work. Freelancers do one task and own nothing. Neither owns the system.

What We Build & Run

Five systems. One operator.

Every engagement runs the same sequence. The map comes first; everything else is a cut of it.

Sector research & buyer maps

Subsectors with demand heat, verified company lists, buyer roles, governing standards, the queries engineers type, and what AI engines cite. Published before the first email goes out.

Outbound that lands on the map

Apollo lists verified against live sites. Sequences on secondary domains, never your primary. Every first email points at the sector map, so the reply is a conversation about their market, not a cold pitch.

LinkedIn authority

The operator’s cards, cut from the same base, twice a week, about the buyer’s world: how engineers search, how the shortlist forms, what the buying committee reads.

Website & AI-answer visibility

Application notes, standards pages, and comparison guides written in the buyer’s vocabulary — so search engines and AI engines cite you when the question is asked.

CRM & the measurement loop

HubSpot, GA4, dashboards. What got found, what replied, what became pipeline — one loop that tells you which part of the system to tune next.

Explore the capabilities
Industries

Five sectors. Separate maps.

Every sector has its own standards, search behaviour, and buying committee. We map each one before we write a word of outreach.

Live

Test & Measurement

Oscilloscopes to leak testers. Instruments that qualify, test, and measure — sold to engineers who evaluate against a spec table, a standard number, or an application requirement.

View sector map
Building

Vision, Metrology & NDT

Machine vision systems, coordinate measuring machines, laser trackers, and non-destructive testing. Precision measurement for production quality and dimensional inspection.

Building

Data Center Liquid Cooling

Direct-to-chip and immersion cooling systems for AI compute infrastructure. Thermal management engineered at the rack and row level for GPU-dense environments.

Building

Data Center Critical Power

UPS systems, switchgear, power distribution units, and busway for hyperscale and AI data centers. Reliability and density engineering from utility entrance to rack.

Building

Precision Timing & Network Visibility

Grandmaster clocks, time servers, network TAPs, and packet brokers. Synchronisation and monitoring infrastructure for carrier networks and data center fabrics.

All industries
How We Work

Three phases. No surprises.

Every engagement starts with a fixed-scope, fixed-fee Audit. We earn the right to keep going.

Phase 1
Duration2 weeks

Audit

Map every tool, data flow, and manual process. Find where pipeline is lost and what to fix first.

Deliverables
Tool stack audit · Data flow map · Gap analysis · 90-day roadmap
Phase 2
Duration6–12 weeks

Build

Implement the systems the Audit identified — sector map, outbound, content engine, CRM, dashboards, automation.

Deliverables
Working systems · Documented SOPs · Team training · Handoff docs
Phase 3
DurationOngoing

Run

Operate the stack as the growth-ops layer under your team. The systems keep working — we keep them sharp.

Deliverables
Monthly reports · Continuous optimization · Slack support · New automations
Detailed engagement model
Why One Operator

One person who owns it. Systems that outlast the engagement.

Agencies staff a team on your account and bill you for the coordination between them. We deploy one senior operator who builds the systems, runs them, and documents them — so they keep working after the engagement ends.

No team tax

No account managers, no project coordinators, no weekly status decks. One operator, direct access, fast decisions.

The system is the proof

This site, the sector maps, and the published research were all built by one operator using the same method we run for clients. The work is the proof — you can read it, verify the fluency, and judge the quality before the first call.

You keep the system

CRM, sending domains, website, analytics — yours from day one. Documented handover at exit. No lock-in, no hostage data.

The Track Record

We built the stack before we sold it.

One technical product company’s entire growth system, built and run by a single operator — the same method we deploy for every client.

5Growth channels, one loop
1Operator, full build
ZeroBuilt from a blank slate
YoursEvery system, day one
Who We Work With

Three companies. One pattern.

Different sizes, same shape: the product is bought against a spec, the buyers research before they call, and nobody inside the company owns the system that reaches them.

6–20 people

The founder who runs marketing

Built everything. Marketing is whatever fits between quotes and shipments, plus a freelancer for the website.

Pain
No pipeline you did not personally start. No visibility into where your buyers research. No time to evaluate tools, let alone run them.
21–50 people

The CEO with one marketing manager

One good person and a generalist agency that keeps asking what the product does.

Pain
The marketing manager translates instead of executing. The agency reports activity, not pipeline. The VP of Sales is still cold-calling.
51–150 people

The VP whose agency cannot read the datasheet

An established industrial agency, a real budget, and technical content nobody outside engineering can write.

Pain
The technical layer is missing. Engineers are the bottleneck for every page. Attribution stops at the form.
Common Questions

Questions, answered.

What kinds of companies do you work with?
Technical product companies — roughly 6 to 150 people — that make and sell their own products to engineers, where the product is bought against a spec. Not distributors, resellers, EMS providers, job shops, or integrators. If your product wins or loses on a datasheet, this is built for you.
How is this different from an agency?
An agency optimizes one channel and staffs a team you pay to coordinate. We deploy one senior operator who owns the whole system — research, outbound, content, CRM, measurement — and runs it under your team. You get an operator in your Slack, not a project manager who sends weekly reports.
Do you know my industry?
We do not claim insider expertise. We build the sector map first and publish it, so you can judge the fluency before the first call. The Test & Measurement map is live; the next sectors are in build.
What does the research system actually do?
It built this site: the sector maps, the verified company lists, the questions engineers ask search and AI engines, and the content that answers them. The published work is the proof of the method. What you get is the operator who runs it.
What does an engagement look like?
Every engagement starts with a fixed-scope, fixed-fee 2-week Audit. If the Audit surfaces enough value, we move to Build (6–12 weeks) and then Run (ongoing retainer). No long-term commitment upfront. We earn the right to keep going.
What happens if we outgrow you?
The systems of record — CRM, sending domains, website, analytics — are yours from day one. Everything we build is documented, and handover at exit is part of the scope. The system stays. That is the point: we build systems, not dependencies.