Services

One practice.
The whole system.

Growth operations for technical product companies — scoped in a 2-week Audit, built in weeks, and run ongoing by one senior operator under your team.

The Practice

Growth operations for technical product companies.

For companies under $50M that make and sell their own products to engineers — products that win or lose on a spec table, a datasheet, or an application page. Your buyer searches by application and by standard number, and the shortlist forms before anyone calls sales. The practice exists to put you on that shortlist and to show, in your own CRM, that it did.

Growth Operations

One engine. One operator. Under your team.

A sector buyer map built first. Outbound, LinkedIn, and site content cut from it. A CRM that attributes every inquiry and dashboards that show what became pipeline. Scoped in a 2-week Audit, built in 6–12 weeks, run month by month.

ApolloInstantlyHubSpotLinkedInGA4Search ConsolePower BI
Explore the practice

Map

Sector buyer research first: subsectors with demand heat, verified company lists, buyer roles, governing standards, and the queries engineers type when a purchase is forming.

Reach

Apollo lists verified against live sites. Sequences sent from secondary domains, never your primary. Every first email lands on the sector map.

Publish

LinkedIn cards and site pages cut from the same base, in the buyer’s vocabulary, so search and AI engines cite you when the question is asked.

Capture

HubSpot, forms, and scoring. Every inquiry attributed to the search, the email, or the post that produced it.

Measure

Dashboards that show what got found, what replied, and what became pipeline. A monthly loop decides what runs next.

The Operating Layer

Four systems. One foundation.

Under the engine sit four systems. Every engagement touches some or all of them: data moves between them, dashboards read across them, and automation closes the loop.

CRM & Sales Automation

HubSpot, Pipedrive, or Close. Custom properties, lead scoring, deal stages, and workflows that run without manual steps. One record per lead from first search to closed.

Profit Intelligence

CAC payback, LTV, and cost to acquire by sector and by channel — measured to net, not to “leads.” You see what a qualified inquiry costs and what it returns.

Analytics & Tracking

GA4, GTM, server-side tagging, and Search Console. Dashboards in Power BI or Looker. Weekly reports that arrive without anyone building them.

Agentic Workflows

n8n, Make, and custom research and enrichment agents. The same engine that built the sector maps on this site verifies your lists, enriches your records, and assembles your reports.

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What Is Whose

Four layers. One owner each.

The line between what you own and what you rent is drawn before the Audit starts, and it does not move.

Yours · Day one

Systems of record

CRM, sending domains, website, analytics. All of it in accounts you hold, under logins you control, from the first day of the Audit.

Ours · Rented

Rented machinery

Apollo and Instantly seats, sending infrastructure, warm-up. The seats are ours; the data is yours. Every contact, reply, and status is exported to your CRM weekly.

Ours · Never transferred

Operating layer

The research system, prompts, and skills that produce the maps, sequences, and content. Your marketing person approves every output in a shared Notion cockpit and is the champion of the engine — never replaced by it.

Yours · Forever

Outputs

Every map, list, sequence, page, post, dashboard, and SOP. At exit, a documented handover puts all of it in your hands. Nothing is withheld and nothing expires.

An install tier exists for teams that want the setup and maintenance without the operating layer.

How We Work

Three phases. Each one earns the next.

Every engagement starts with a fixed-scope, fixed-fee Audit. Nothing beyond it is asked for until it has shown what to build and why.

Phase 1
Duration2 weeks

Audit

Map every tool, data flow, and manual process. Find where pipeline is lost and what to fix first.

Deliverables
Tool stack audit · Data flow map · Gap analysis · 90-day roadmap
Phase 2
Duration6–12 weeks

Build

Implement the systems the Audit identified — sector map, outbound, content engine, CRM, dashboards, automation.

Deliverables
Working systems · Documented SOPs · Team training · Handoff docs
Phase 3
DurationOngoing

Run

Operate the stack as the growth-ops layer under your team. The systems keep working — we keep them sharp.

Deliverables
Monthly reports · Continuous optimization · Slack support · New automations
Detailed engagement model
Industries

The map comes first.

A sector is mapped before a single email is sent. Every asset that follows is a cut of that map.

Live

Test & Measurement

Instruments that qualify, test, and measure — oscilloscopes to leak testers — sold to engineers who shortlist against a spec table, a standard number, or an application requirement. The full map is published.

View sector map
Building

Vision, Metrology & NDT

Machine vision, coordinate measuring machines, laser trackers, and non-destructive testing. Bought for production quality and dimensional inspection by engineers who evaluate on accuracy and integration.

Building

Data Center Liquid Cooling

Direct-to-chip and immersion cooling for GPU-dense compute. A rising market whose buyers are thermal, mechanical, and facilities engineers evaluating at the rack and row level.

All industries