For companies under $50M that make and sell their own products against a spec — one operator builds the growth system, runs it under your team, and proves it with the map before the first call.
Technical product companies under $50M sit between vendors — too big for founder-run marketing, too small for a full in-house growth team, and poorly served by generalist agencies with no spec-table fluency. This practice is built for that gap, and it fits when all four hold.
The product wins or loses on a spec table, a datasheet, or an application page. Relationship and habit do not decide the order. The numbers do.
Design engineers, test engineers, and engineering managers make the call — with operations leaders wearing the purchasing hat at smaller firms.
The slice of your sector tied to rising capital flows — AI and data center build-out, defense, energy transition. Demand is forming there now.
You make what you sell. Distributors, resellers, contract manufacturers, job shops, and integrators are a different problem with a different system.
If your product is sold on relationship or habit, or you distribute someone else’s, we are not the fit — and we will say so in the first call.
Your buyer is an engineer with a measurement, power, cooling, or timing problem in a specific context. He searches by application, by the governing standard number, by the operating constraint — not by vendor and not by product name.
He asks an AI engine the shortlist question, then opens the cited page to verify. If your page answers with specifics — the right standard, the right application, the right conditions — you stay on the list. If it is generic, he moves on, and the shortlist closes without you.
The committee then compresses. The engineer champions, quality or validation gates, operations sizes the risk, and the founder or VP signs when it is capital. By the time anyone calls your sales desk, most of the decision has already been made.
Your marketing job is to be present and specific at the moment the shortlist forms.
Design or test engineer — the champion. Finds you during self-directed research and carries the recommendation into the meeting where you are not present.
Quality or validation lead — the gatekeeper. Checks the standard, the calibration story, and the documentation after the shortlist exists.
Operations — the risk assessor. Sizes installation, uptime, training, and service response before commitment.
Founder, GM, or VP — the economic buyer. Signs when it is capital. Asks about total cost, lead time, and alternatives.
Maps first. Every email, page, and post is a cut of the sector intelligence base — and the base is published, so you can judge the work before you buy it.
Subsectors with demand heat. A company list checked against live sites, not a database export. Buyer roles, governing standards, the queries engineers type, what AI engines cite. Published as a sector page before outreach starts.
Apollo lists verified against live sites. Sequences run on secondary domains, so your primary domain never touches cold email. The first email lands on the map page, not on a pitch.
LinkedIn cards twice a week about the buyer’s world, never at the buyer. Application notes, standards pages, and comparison guides in the buyer’s vocabulary, so search and AI engines cite you.
HubSpot with properties that carry sector, role, and source query. Every inquiry attributed to the page or sequence that produced it, and routed the same day.
What got found, what replied, what became pipeline. A monthly review decides the next map.
Audited in two weeks, built in six to twelve, then run as the growth-ops layer under your team. Your marketing lead approves every asset; the system does the producing.
Apollo as the signal, a live-site check as the verdict. Subsectors, companies, buyer roles, and standards mapped before a single email is written.
Instantly, with deliverability gates before any list goes live. Volume scales on reply rate, not on ambition. Your primary domain stays out of it.
Cards cut from the sector base, posted on a fixed cadence. About the buyer’s standards, applications, and questions — never a pitch at the buyer.
Application notes, standards pages, and comparison guides in the buyer’s vocabulary — written for the engineer, approved by yours, published where search and AI engines look.
HubSpot built to carry sector, role, and source query on every record. Scoring, lifecycle stages, and same-day routing to the right person on your side.
GA4, GTM, server-side tagging, Search Console, and dashboards in Power BI or Looker. Every inquiry traced to the page or sequence that produced it.
Tool-agnostic. We run what fits your size — not what pays referral fees.
One technical product company’s entire growth stack, built and run solo — the same engine that runs under your team.
Every contact verified before outreach — live company, live role, live domain.
Outbound, LinkedIn, and organic search running as one system, every touch attributed.