B2B or E-com — the operating layer is the same: clean data, connected tools, real margin visibility, and automation that replaces manual work.
HubSpot, Klaviyo, Apollo, Instantly. Custom properties, lead scoring, workflows, integrations.
Margin waterfall. Per-SKU per-channel margin. CAC payback, LTV. All the way to net.
GA4, GTM, server-side tagging, Conversion API. Dashboards in Power BI and Looker.
n8n, Make, Claude-powered agents. Pricing, routing, enrichment, anomaly detection.
Custom properties mapped to your business. Lead scoring that reflects real buying signals. Lifecycle workflows that run without manual work.
The waterfall shows exactly where money enters and where it leaks — per SKU, per channel, per customer.
From tag implementation to executive dashboards. Server-side tagging for iOS resilience. Attribution that reflects your real buyer journey.
Not just automation. AI agents for pricing, support routing, enrichment, anomaly detection — with human oversight where it matters.
CRM feeds profit models. Ad spend feeds margin waterfall. Inventory feeds pricing agents. Nothing in silos.
B2B pipeline and E-com revenue in one Power BI instance. One executive view, not two vendor portals.
Weekly automated reports cover both practices. Monthly reviews synthesize into one narrative.